One of Matt and my favorite shows to watch is the CBS Sunday Morning Show. Yesterday I was so excited that they featured a segment on Tory Burch. I already loved her but this interview made me admire her even more.
I knew she came from a family of privilege and was married to Chris Burch who was beyond wealthy and helped her launch her line, so yes financially she had things easy to start her brand but without her vision it would be nothing. She wanted to create a luxury line at a lower a price point and I think she highly succeeded. “Luxury itself is not exclusionary” Tory said in an interview. She created clothes she herself wanted to wear. She even designed her infamous tunic for her mom because she had a hard time finding clothes that fit her properly.
and named the popular ballet flats “Reva” after her mom as well.
She is such a family person. She has three sons and three step daughters from her marriage to Burch and always talks about how important they are. She started off working at Ralph Lauren and Narcisco Roderiguez where she said she gained invaluable info on the fashion world. In February 2004 Tory started Tory Burch out of her Upper East Side Apartment, to fill a void in the fashion industry. By offering an affordable, accessible, luxury lifestyle brand, Tory innovated the marketplace. The first year her brand took off but it was really after Oprah featured her tunic on her show that the brand became a household name. Tory said that day their website received 8 million hits. Today it is a multi-billion dollar company with flagship stores all over the world.
The designs of her stores are equally impressive to me. Not only does she have an eye for fashion but also interior design. I love the bright colors and mix of patterns. The TB store in Charlotte is one of my favorite places to shop when I am home!
Not to mention Tory’s own personal style is pretty impeccable.
This was the first year she did an actual Runway show at NYC Fashion week to showcase her Spring 2012 line. All the clothes are beyond gorgeous.
Here is my top pick from the Spring line I am lusting after!
TB Wildflower Maxi Dress
I also wouldn’t mind owning this white tunic. The perfect white shirt for summer. Love it paired with the pale pink jeans and I think it would also be cute with shorts.
TB FLOR KNITTED TUNIC
Can you tell I am pretty smitten with Miss Burch? I have a major girl crush on her. She is such a successful entrepreneur with great taste and values on top of that! Do you love Tory as much as I do?